Looking East: Crafting a Strategic Plan to Capture the Outbound Chinese Tourism Market

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Author: Saroj Dhakal

Chinese outbound tourism significantly impacts the global economy, with 130 million tourists spending $115 billion in 2017. Key markets include Thailand, Japan, and Nepal, where China emerged as a top source of tourists in early 2018. Despite a rapidly growing market, less than 10% of China’s population travels abroad, presenting vast potential. Nepal’s tourism strategy faces challenges, including service standards and limited marketing time, as it aims to attract half a million Chinese tourists by 2020. A robust, targeted marketing plan focusing on major Chinese cities is crucial for success.
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https://kathmandupost.com/opinion/2019/02/21/looking-east

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